I am giving away for FREE a template made in Sketch to capture users research insights into a persona profile, enjoy! 🙂
What are personas?
Personas are a great tool in the user-centric design process that allow us to capture user research insights into a synthesized fictional profile that is based on the users needs, motivation, pain points and goals.
By taking the characteristics of segmented key users and apply those to a fictional yet realistic profile, we can better relate to and discuss about our users with the right empathy and understanding of their needs and motivations.
You can watch here how to crate personas: