Defining the users’ problem is at the heart of the design thinking process in all of its shapes or versions. To be able to devise experiences that answer true users needs, we must understand what the users try to achieve and…
I am giving away for FREE a template made in Sketch to capture users research insights into a persona profile, enjoy! :) What are personas? Personas are a great tool in the user-centric design process that allow us to capture…
If there is only one attribute that each and every designer should learn to practice and develop, it is empathy. As product and user experience designers, we must always remember that our work is not meant to be used for our…
This happens to me almost every time I get to meet someone I haven’t met before. We introduce ourselves to each other and then he or she will drop the big question: “so, what do you do for a living?” “Well”…
It is very common to confuse between the terms User Experience (UX) and Customer Experience (CX). But is there a real difference in between them? It turns out there is, and it is important to call out the difference not just…